Aggregated FICO Scores for Auto Dealers

The FICO® Score is a widely used and accepted risk score in the lending industry. For automotive dealers, it is critical to gain a more complete and accurate understanding of the consumer’s financial situation. Equifax’s segmentation strategies help dealers in their efforts to market to the right prospects with the right message.

You’ll learn:

  • How applying Aggregated FICO® Scores can refine your prospecting strategies
  • How Equifax can improve your prospecting to consumers with a non-FCRA score
  • How your sales team can get prospects through the door and driving off the lot faster
Previous PDF
Communications - Too Little or Too Much Data?
Communications - Too Little or Too Much Data?

How much is too little or too much data?

Next Article
What To Ask About Your Marketing Strategy Before You Ask About Millennials
What To Ask About Your Marketing Strategy Before You Ask About Millennials

Millennials have been a marketing obsession for several years now as the generation develops into a larger ...