Baby Boomers – Where are They?

Data-driven Marketing

Baby Boomers (born 1946-1964) represent about 37.5% of all households. However, there are some areas where the concentration of Boomer households is significantly higher than the average – areas where over 58% of the population are Boomers. If you are looking to market to Boomers – and capture their estimated $320,000 in average assets per household – then check out the below cities which have either high concentrations or high numbers of Boomers.

Did You Know? Baby Boomers - Where are They?

Source: WealthComplete®, CBSAs with Over 50,000 Households

Standout Markets for Baby Boomer Assets
The average Baby Boomer household has about $320,000 in invested assets, but there are some geographies in which many Boomer households hold much more. Be sure to include these high-asset Boomer markets in your marketing efforts.

Markets with the Highest Boomer Assets

  • Jackson, WY: $1,438,000
  • Bridgeport-Stamford, CT: $1,294,000
  • Naples-Marco Island, FL: $1,208,000
  • San Jose, CA: $1,054,000
  • Hood River, OR: $928,000

Source: WealthComplete®

Want to learn more?
Contact your account representative or click here.

The post Baby Boomers – Where are They? appeared first on Equifax Data-driven Marketing.


Previous PDF
Digital Targeting Segments - WealthComplete HD
Digital Targeting Segments - WealthComplete HD

WealthComplete HD Digital Targeting Segments exclude protected class variables and are ideal for enterprise...

Next PDF
Ability to Pay Digital
Ability to Pay Digital

Marketers can use Ability to Pay Digital Targeting Segments to help differentiate online consumers, versio...