Better Identify Consumers for Hospitality Offers

Travel marketers can help improve the efficiency of their campaigns by incorporating estimated spending measures into segmentation efforts and marketing to key audiences based on their likely spending capacity.

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Multi-Channel Marketing Is Stuck Valuing Quantity Over Quality
Multi-Channel Marketing Is Stuck Valuing Quantity Over Quality

The devices that consumers use to interact with media and brands continue to proliferate, which is leading ...

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How Cruise Marketers can Better Identify High-potential Audiences
How Cruise Marketers can Better Identify High-potential Audiences

How Cruise Marketers can Better Identify High-potential Audiences.