Help improve marketing efficiency by focusing promotional efforts on those customers that more likely have higher spending capacity and potential, while helping reduce marketing efforts spent on customers with lower spending potential.
Find your potential digital target audience just in time for summer.
Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.
Data in advertising can be used to learn more about existing customers, target potential customers, and even find new ones. Equifax Data-driven Marketing can help.
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Reaching the right audience online with wealth-based targeting
Custom addressable TV segments help achieve 500% lift in new account assets
How to use 3rd party estimated household financial measures without protected class demographics
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...
Financial insights, like consumer financial durability, can help you see important differences between consumers.
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
What demographic data doesn’t reveal about consumers — and what financial durability does
It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...
Segmentation Tips for Relevant Member-Centric Marketing