Credit Portfolio Allocation by Wealth Tier

Data-driven Marketing

The amount of estimated total assets in a household can have a significant effect on how the household manages credit. Let’s take a look at the average credit portfolio allocation (excluding mortgage) for three wealth tiers.

Credit Portfolio Allocation by Wealth Tier

Source: CreditMixTM

Overall Impact of Mortgage Debts on Portfolios

Mortgage represents the following percentages of each wealth tier’s overall credit portfolio:

  • Mass Market: 63.4%
  • Mass Affluent: 74.2%
  • Affluent: 78.3%

 

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