Credit Union Best Practice - Drive Deposit Growth

Credit unions may struggle to identify the best members to engage for campaigns focused on bringing in incremental deposit dollars.

Credit unions can work with Equifax to conduct an analysis of the deposit growth potential of their member-base. By understanding the amount of deposits held by current members at other firms, credit union marketers can recognize the size of the opportunity and set goals to capture a portion
of those deposits.

For more information visit our Data-driven marketing website, or the Banking section of our Resource Hub.

Previous Video
OptimaHub Marketing Attribution – The Hidden Markov Model
OptimaHub Marketing Attribution – The Hidden Markov Model

Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch At...

Next Video
Freedom First Credit Union Grows Deposits - Case Study
Freedom First Credit Union Grows Deposits - Case Study

See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.