Customer Acquisition - 5 Questions to Ask

As a professional in communications or digital media, you know having the right insights from data and analytics can dramatically improve the effectiveness of your customer acquisition campaigns. What you may not know is how well your existing customer data is actually able to help you identify, engage and retain high-value customers.

See the ebook to explore whether your data and analytics capabilities are accomplishing your goals, plus how Equifax can help communications firms build data-driven customer acquisition programs.

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Data-driven Marketing Self-Assessment for Communications
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