Data-driven Marketing from Equifax

Successful data-driven marketing is about expertly curating and managing data to more effectively orchestrate optimal customer experiences with the right customers. Look to Equifax for the next step in data-driven marketing enablement solutions that help you drive profitable growth. We help you enhance, synthesize and activate customer data, turn complex insights into an understanding of customer needs, personalize the customer experience with the right messages in the right channels, and meaningfully measure performance to optimize marketing spend and customer value. Equifax is your ally in increasing Marketing ROI and helping ensure you’re building profitable relationships with the right customers and increasing customer engagement and loyalty.

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Digital targeting with wealth-based segmentation
Digital targeting with wealth-based segmentation

Leading bank leverages digital targeting segments to increase opening balance by 300%

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