Successful data-driven marketing is about expertly curating and managing data to more effectively orchestrate optimal customer experiences with the right customers. Look to Equifax for the next step in data-driven marketing enablement solutions that help you drive profitable growth. We help you enhance, synthesize and activate customer data, turn complex insights into an understanding of customer needs, personalize the customer experience with the right messages in the right channels, and meaningfully measure performance to optimize marketing spend and customer value. Equifax is your ally in increasing Marketing ROI and helping ensure you’re building profitable relationships with the right customers and increasing customer engagement and loyalty.
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1:43See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.
The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).
1:20OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today
2:32OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.
Equifax provides data-driven marketing solutions, helping firms reap unexpected benefits like leveraging data to build awareness and drive new business.
