Successful data-driven marketing is about expertly curating and managing data to more effectively orchestrate optimal customer experiences with the right customers. Look to Equifax for the next step in data-driven marketing enablement solutions that help you drive profitable growth. We help you enhance, synthesize and activate customer data, turn complex insights into an understanding of customer needs, personalize the customer experience with the right messages in the right channels, and meaningfully measure performance to optimize marketing spend and customer value. Equifax is your ally in increasing Marketing ROI and helping ensure you’re building profitable relationships with the right customers and increasing customer engagement and loyalty.
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eBook with 7 tips for financial services firms to acquire the right customers, grow share and expand relationships.
Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.
Financial Services Marketers - Identify and reach Young Affluent consumers for enhanced growth, customer lifetime value and long-term ROI.
Case study: Using segmentation analysis, Bank’s prospecting campaign expects to grow deposits by $18 million and total assets by $108 million.
Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
With winter weather making many of us daydream of sandy beaches and lounge chairs, we decided to take a closer look at U.S. households who are likely to vacation at resorts: The post Resort...
With the holiday shopping season ramping up, we wanted to see how age and income impact households’ likely dominant online shopping preferences. The post Online Shopping Habits by Age and Income...
With the summer vacation season on the horizon, we wanted to look at the Economic Cohorts clusters that are most likely to spend at least $5,000 on a vacation. The post Big Spenders on Travel...
Deposit accounts represent an important cornerstone in many bank’s relationships with their customers. The post States with Deposit Balances on the Rise appeared first on Equifax Data-driven...
With the holiday shopping season in full swing, we wanted to investigate the impact of age bracket and income tier on a household’s shopping style. The post Shopping Styles by Age and Income Tier...
When it comes to luxury vehicles, the owners of domestic luxury and those of import luxury are not all alike. The post Buyers of Luxury Vehicles appeared first on Equifax Data-driven Marketing.
This month, we decided to take a closer look at the Mass Affluent to learn more about how spending capacity differs amongst subsets of this income tier, which accounts for 17.8% of U.S....
With the recent launch of our SpendingStyles solution suite, we now have greater insight into credit card spending trends at the household and market level. This month we decided to take a look at...
This month we decided to take a look at estimated discretionary spending to income ratios by generation. We have classified discretionary expenses as spending beyond basic necessities (housing,...
Many investors are saving for their futures, however most Individual Retirement Account (IRA) assets are concentrated in just a few states and counties. The states with the darkest shading have...