Successful data-driven marketing is about expertly curating and managing data to more effectively orchestrate optimal customer experiences with the right customers. Look to Equifax for the next step in data-driven marketing enablement solutions that help you drive profitable growth. We help you enhance, synthesize and activate customer data, turn complex insights into an understanding of customer needs, personalize the customer experience with the right messages in the right channels, and meaningfully measure performance to optimize marketing spend and customer value. Equifax is your ally in increasing Marketing ROI and helping ensure you’re building profitable relationships with the right customers and increasing customer engagement and loyalty.
Drive Smarter Revenue - Learn Your Revenue IQ
Take the TestRead more...
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
Improve customer engagement with your best customers. Financial insights can help grow sales and increase retention.
Financial Durability Index can help find hidden accounts that should qualify for credit line increases.
Identify both hidden risk and hidden opportunities across your customer portfolio. 7 tips for more effective credit account management.
Manage your credit portfolio more effectively. Spot hidden risk and fraud early. Identify accounts for potential growth. Learn how Equifax can help your account management efforts.
Extend credit account management efforts with Financial Durability to uncover hidden risks and opportunities
Financial Durability Index | Understand consumer financial resilience | Differentiate households by financial resilience to enhance marketing and account management efforts
Financial institutions can differentiate and find high-potential consumers for your products and services.
Financial insights, like consumer financial durability, can help you see important differences between consumers.
Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.