Having confidence in the integrity of your data, data management and activations, and the metrics that prove it out, is the best way to keep hold of the precious marketing dollars your CFOs and CEOs will otherwise be targeting.
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Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.
Partnering with Equifax, brokerage sales and marketing teams can think more strategically about how to grow customer relationships, capture more assets, and generate new revenue streams.
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
Gain a Competitive Advantage with Portfolio Reviews The world has changed quite considerably in a short amount of time. The […] The post The Importance of Overall Portfolio Reviews appeared first...
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.
Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
Want to reach key digital audiences? Let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
