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Improve Efficiency of Acquisition Campaigns - Case Study
Millennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
Connect with Current and Future Millennial Investors via Digital Channels
Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...
Increase New Client Assets by Targeting the Right Audience Case Study
How to Better Optimize your CRM and find High Potential Auto Shoppers
Determining the Opportunity & Creating Client Treatment Groups - Banking
Upward Mobility Income Range Digital Targeting Segments
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
Digital Capabilities Overview
Cost per Profitable Acquisition is the Metric to Measure
The Cookie Crumbles - The Need for People-based Measurement
High and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
Acquiring Credit Card Customers and Balances
The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...
The State of Data 2017 - DMA-IAB-Winterberry Group
Checklist for Communications Marketers
3 Reasons Marketers Must Prioritize Customer Experience
Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiring customers and building long-term, profitable...
The Foundation of IXI Data
Surpassing Online CPA Goals with Financial and Economic Based Audience Targeting