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Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest. |
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WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
How to use 3rd party estimated household financial measures without protected class demographics
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...