Digital Targeting Segments - WealthComplete

Financial marketers can enhance their online strategy by using wealth-based Digital Targeting Segments to target online visitors based on an estimate of consumer’s household-level total asset wealth and total deposit wealth – useful for versioning ads and product offers, optimizing landing pages, and focusing brand campaigns on consumers with high asset growth potential. 

Built on a foundation of direct-measured, anonymous consumer assets, WealthComplete Digital Targeting Segments lend an enhanced level of accuracy in reaching online visitors based on their likely wealth levels.

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Baby Boomers: Higher Total Income, Less Spending
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