Spending Power Digital Targeting Segments

Targeting online campaigns by income measures only goes so far, as standard income metrics often neglect consumers’ fixed expenses.  That’s where Spending Power Digital Targeting Segments can help.

Spending Power Digital Targeting Segments enable marketers to enhance their online strategies by reaching visitors based on their likely discretionary spending levels – spending that might include luxury goods, travel, premium autos, and other non-essential items.

Built on proprietary economic data, marketers can use Spending Power Digital Targeting Segments to help version online ads and product offers, optimize landing pages, and focus online brand campaigns on consumers likely to have significant discretionary spending.  

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What Lies Beneath? A Look At America’s Wallet | ANA
What Lies Beneath? A Look At America’s Wallet | ANA

What demographic data doesn’t reveal about consumers — and what financial durability does

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Digital Targeting Segments - Investment and Wealth Management
Digital Targeting Segments - Investment and Wealth Management

Digital Targeting Segments - Investment and Wealth Management.