Does Income Impact Gen X’s Preferred Auto Features?

Data-driven Marketing

This month we decided to take a look at how income plays a role in the special features that Gen X households (ages 35-50) likely have in their cars. The chart below lists the top three features that households within each income tier in this generation are likely to have in their vehicles.

Does Income Impact Gen X’s Preferred Auto Features?

Source: Economic Cohorts® and data provided by Gfk MRI

Gen X Likely Car Types

We also decided to look at the highest indexing car types for Gen X households by income tier:

  • Low Income: Coupe (2-door sedan)
  • Moderate Income: Truck (4 door)
  • High Income: Van/Minivan
  • Elite Income: SUV

 

Want to learn more?
Contact your account representative or click here.

The post Does Income Impact Gen X’s Preferred Auto Features? appeared first on Equifax Data-driven Marketing.

Read more...

Previous Video
Simplifying the Unemployment Process
Simplifying the Unemployment Process

Femco has streamlined their unemployment process through CaseBuilder. Instead of wasting days preparing fo...

Next Article
ETF Investors – Who Are They?
ETF Investors – Who Are They?

Exchange Traded Funds (ETFs)* have been steadily rising in popularity over the past several years. So, thi...