This month we decided to take a look at how income plays a role in the special features that Gen X households (ages 35-50) likely have in their cars. The chart below lists the top three features that households within each income tier in this generation are likely to have in their vehicles.
Gen X Likely Car Types
We also decided to look at the highest indexing car types for Gen X households by income tier:
- Low Income: Coupe (2-door sedan)
- Moderate Income: Truck (4 door)
- High Income: Van/Minivan
- Elite Income: SUV
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The post Does Income Impact Gen X’s Preferred Auto Features? appeared first on Equifax Data-driven Marketing.