Financial Cohorts - Cluster Details

Financial Cohorts® is a breakthrough segmentation system based on our direct measurement of about $15 trillion in consumer financial assets. Financial Cohorts groups customers into 61 clusters based on a multi-dimensional framework including:

  • Financial capacity
  • Investment style
  • Additional behaviors and characteristics

Once clusters are defined, additional descriptive data is added to each cluster such as consumer and media behaviors and preferences plus attitudes and lifestyle information.

View additional cluster details for Financial Cohorts in our interactive tool.

 

          

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Reaching the Right Audience Online with Wealth-Based Targeting
Reaching the Right Audience Online with Wealth-Based Targeting

How to reach the right audience online with wealth-based targeting.

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Economic Cohorts - Cluster Details
Economic Cohorts - Cluster Details

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