Generational Spending: Percent of Income Spent on Discretionary Expenses

Data-driven Marketing

This month we decided to take a look at estimated discretionary spending to income ratios by generation. We have classified discretionary expenses as spending beyond basic necessities (housing, utilities, public transportation, personal insurance and pensions).

Open-Market-DYK-Nov-2013-Graphic-v6-for-Web

Source: Income360® and DS$™


Focus on Millennial Generation: U.S. Regions with Highest Estimated Average Income Per Household

  1. Los Alamos, NM ($107,398)
  2. Jackson, WY-ID ($106,006)
  3. San Jose-Sunnyvale-Santa Clara, CA ($97,615)
  4. San Francisco-Oakland-Fremont, CA ($92,195)
  5. Silverthorne, CO ($90,535)


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The post Generational Spending: Percent of Income Spent on Discretionary Expenses appeared first on Equifax Data-driven Marketing.

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