How Cruise Marketers can Better Identify High-potential Audiences

Marketing campaign effectiveness can be improved by identifying high-potential Gen X or Millennial households as a new source of guests and by matching expensive upgrades to existing cruisers based on their likely ability to afford them.

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Better Identify Consumers for Hospitality Offers
Better Identify Consumers for Hospitality Offers

How to better identify consumers for hospitality offers.

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Identifying the Emerging Affluent to Start Lifelong Relationships
Identifying the Emerging Affluent to Start Lifelong Relationships

How to identify the emerging affluent and start to form lifelong relationships.