Ideal Car Preferences by Age and Estimated Total Household Income

Data-driven Marketing

Using our Economic Cohorts framework, we decided to take a look at “ideal” car preferences based on age and estimated total household income. What types of vehicle do households in each group prefer?

August-2013-Auto-DYK-Image-Web-Version

Click here to learn more about each “ideal” car type.

Source: Economic Cohorts® and data provided by GfK Mediamark Research & Intelligence, LLC


Additional Auto Preferences

  1. Low Income – Young households are most likely to personalize their vehicle to reflect their individual tastes
  2. High Income – Working Years households are most likely to research car purchases online
  3. Elite Income – Pre-Retirement households are most likely to have satellite radio and heated/cooled seats


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The post Ideal Car Preferences by Age and Estimated Total Household Income appeared first on Equifax Data-driven Marketing.

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