Identifying the Emerging Affluent to Start Lifelong Relationships

The Millennial generation has many financial institutions eager to form lasting connections with these younger consumers, who now are entering financial independence. But Millennials look and behave uniquely. They differ dramatically from past generations in their preferences, media consumption behaviors, and how they respond to certain types of marketing messages.

See the ebook to take a deeper look at the Millennial generation and how its financial profile differs from prior generations, how different groups of Millennials differ from one another, and then tackle some of the best tactics marketers should employ for reaching this generation.

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