Differentiated Data Provides Clarity for Portfolio Reviews
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […]
The post Differentiated Data Provides Clarity for Portfolio...
Read
Compliance-friendly 3rd-party wealth solution provides enhanced precision
WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.
Read
Why COVID-19 Is Driving a Marketing Revolution | ANA
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
Read
Firms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Read
Financial services firm challenged by wasted online ad spend
Reaching the right audience online with wealth-based targeting
Read
Brokerage firm develops data-driven approach to guide omni-channel marketing efforts
Custom addressable TV segments help achieve 500% lift in new account assets
Read
Use compliance-friendly 3rd party data to power marketing models
How to use 3rd party estimated household financial measures without protected class demographics
Read
Enhance Prescreen and Keep Lending
This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […]
The post Enhance Prescreen and Keep Lending appeared first on Equifax...
Read
Understanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
Read
Digital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […]
The post Digital Credit Marketing: 97% Email...
Read
What Lies Beneath? A Look At America’s Wallet | ANA
What demographic data doesn’t reveal about consumers — and what financial durability does
Read
Building Digital Trust: The New Normal
It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […]
The post Building Digital Trust: The New Normal appeared first on...
Read
Marketing Tips for Lenders
Read
Brokerage Marketing and Customer Acquisition Checklist
Read
Turning Big Data Into Big Revenue
Segmentation Tips for Relevant Member-Centric Marketing
Read
Spotlight on 2020 Holiday Shopping and Discretionary Spending
Read
The Conference Board: Big Opportunities for Brands to Innovate
The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […]
The post The Conference...
Read
Checklist: Marketing Strategies for this Recession
Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […]
The post Checklist: Marketing Strategies for...
Read
Five Steps to Take Your Lending Business Online
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty financiers to retail businesses looking to expand online.
Read