Leading Auto Captive Lender Leverages Equifax Solutions

An auto manufacturer and its captive financing arm needed to provide insight to dealers on the target audience of a new model to ensure effective sales, particularly since the target audience was significantly different from the typical buyer of the brand.

The captive auto lender worked with the Equifax team to analyze the likely financial capacity and persona for consumers interested in a new electric model, and ultimately convinced dealers that the financial investment required to stock the electric vehicle on their sales lots and to promote the new vehicle was worthwhile.

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