Marketing Measurement Drives Business Success - Forrester Report

Equifax Data-driven Marketing has commissioned Forrester Consulting to explore the state of marketing measurement.

Some key findings:

  • Most firms are still on their way to mature measurement
  • Data issues prohibit measurement insights and activation
  • Marketing measurement leaders distinguish themselves with better data management and activation processes.
  • Leaders see an average of $74 million in additional revenue as a direct result of their work.

Download the study for full details.

This is a commissioned study conducted by Forrester Consulting on behalf of Equifax, December, 2018

No Previous Flipbooks

Next Article
Five Tips to Advance your Digital Credit Marketing
Five Tips to Advance your Digital Credit Marketing

600+ Digital Targeting Segments

See Details/Reach