Financial Durability can help segment audiences prior to credit line increase
Financial Durability Index can help find hidden accounts that should qualify for credit line increases.
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Develop pre-collections account treatment strategy using Financial Durability
Enhance collections strategy with Financial Durability to maximize account recovery.
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Understand health of credit account portfolio with Financial Durability
Extend credit account management efforts with Financial Durability to uncover hidden risks and opportunities
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Use Financial Durability Index to expand Prescreen audiences
Financial Durability Index | Understand consumer financial resilience | Differentiate households by financial resilience to enhance marketing and account management efforts
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Understanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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Find new pockets of opportunity for Prescreen with financial capacity insights
Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.
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Fine-tune targeting criteria to reach homeowners seeking cash
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
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Auto email acquisition campaign beats KPI goals
Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
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Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
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Digital targeting with wealth-based segmentation
Leading bank leverages digital targeting segments to increase opening balance by 300%
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