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Home » Welcome to Data-driven Marketing - Resources » Marketing Solutions for Energy Marketers

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Retail Propensity Digital Targeting Segments

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Marketing Solutions for Insurance

Marketing Solutions for Insurance

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Freedom First Credit Union Grows Deposits - Case Study

See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.

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Freedom First Credit Union Grows Deposits - Case Study

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Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp

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Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.

News Corp Australia Marketing Attribution Case Study

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The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).

Optimize the Customer Journey with Multi-touch Attribution

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Optimize the Customer Journey with Multi-touch Attribution

OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today

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Optimize Your Marketing Budget with OptimaHub

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ

Optimizing Digital Marketing Spend in Financial Services

Optimizing Digital Marketing Spend in Financial Services

A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services

Optimize Marketing Spend! ROI Calculator

Optimize Marketing Spend! ROI Calculator

Find out how much you can optimize your marketing spend with our ROI Calculator!

Banks Turn Big Data into Big Revenue

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Marketing Solutions for Credit Unions

Marketing Solutions for Credit Unions

Telstra Optimized Digital Marketing Spend with Custom Media Attribution

Telstra Optimized Digital Marketing Spend with Custom Media Attribution

Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.

For more information: visit us at www.equifax.com/DDM All rights reserved. © Equifax Inc. 2017

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