Enhance energy communications with insight on estimated consumer financial capacity and target the right customers with the right rebates/programs
Inform digital strategies by analyzing website visitors and display ad audiences based on estimated financial characteristics and help ensure online ads reach the optimal audience
Leverage real-time technology to provide actionable customer insights at point-of-service
Improve targeting for green energy and rebate programs
800+ Digital Targeting Segments
See Details/ReachAccelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.
Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
Want to reach key digital audiences? Let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
1:43See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.
Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp
