Enhance energy communications with insight on estimated consumer financial capacity and target the right customers with the right rebates/programs
Inform digital strategies by analyzing website visitors and display ad audiences based on estimated financial characteristics and help ensure online ads reach the optimal audience
Leverage real-time technology to provide actionable customer insights at point-of-service
Improve targeting for green energy and rebate programs
Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
Equifax has come a long way since its founding in 1899 by a pair of Tennessee-based grocers. Those long-ago grocers […] The post The Journey to Help Consumers Hear “Yes” More appeared first on...
Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
Memorial Day weekend, the much-anticipated kick-off to the summer automotive sales season, is right around the corner. For most auto […] The post Kicking Off the Summer Auto-Buying Season appeared...
Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. […] The post Storytelling Through Data appeared first on Equifax Insights Blog.
Do Good and Do Well Through Third-Party Verifications As a lender, you understand that consumers and borrowers seek loans for […] The post A More Inclusive Perspective That Benefits Borrowers (and...
Light at the End of the Tunnel The U.S. economic forecast is strong. In fact, Moody’s Analytics’ outlook for 2021 […] The post Podcast: Growing Optimism and a Rising GDP appeared first on Equifax...
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...
This is a recap of the April 1 webinar, Market Pulse: The Tide is Turning. We are sharing key insights […] The post The U.S. Economy and Consumer Wealth in 2021 appeared first on Equifax Insights...
Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio
If you are engaged with the loan origination side of the mortgage or other industries, it is likely that, lately […] The post Lending Industry: Here’s Something More Than Shiny and New appeared...
Marketers can use these insights to adjust their marketing and customer engagement strategies to meet these new realities and customers’ changing needs.
While the economy recovers from 2020, there are several trends that demonstrate the automotive industry’s resilience. At NADA last month, […] The post 6 Positive Trends in the Auto Market appeared...
