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Home » Welcome to Data-driven Marketing - Resources » Marketing Solutions for Energy Marketers

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Retail Propensity Digital Targeting Segments

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Marketing Solutions for Insurance

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Freedom First Credit Union Grows Deposits - Case Study

1:43

Freedom First Credit Union Grows Deposits - Case Study

See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.

The Cookie Crumbles - The Need for People-based Measurement

The Cookie Crumbles - The Need for People-based Measurement

Forrester Report: How Holistic Marketing Measurement Drives Business Success

Forrester Report: How Holistic Marketing Measurement Drives Business Success

Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

Freedom First Credit Union Grows Deposits - Case Study

Freedom First Credit Union Grows Deposits - Case Study

Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp

Five Tips to Advance your Digital Credit Marketing

Five Tips to Advance your Digital Credit Marketing

Baby Boomer Wallets are Booming

Baby Boomer Wallets are Booming

Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...

Data-driven Marketing Self-Assessment for Financial Services

Data-driven Marketing Self-Assessment for Financial Services

Bupa Real-time Attribution Case Study

Bupa Real-time Attribution Case Study

Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.

News Corp Australia Marketing Attribution Case Study

News Corp Australia Marketing Attribution Case Study

The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).

Optimize the Customer Journey with Multi-touch Attribution

1:20

Optimize the Customer Journey with Multi-touch Attribution

OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today

Optimize Your Marketing Budget with OptimaHub

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Optimize Your Marketing Budget with OptimaHub

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ

Optimizing Digital Marketing Spend in Financial Services

Optimizing Digital Marketing Spend in Financial Services

A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services

Optimize Marketing Spend! ROI Calculator

Optimize Marketing Spend! ROI Calculator

Find out how much you can optimize your marketing spend with our ROI Calculator!

Banks Turn Big Data into Big Revenue

Banks Turn Big Data into Big Revenue

Marketing Solutions for Credit Unions

Marketing Solutions for Credit Unions

Telstra Optimized Digital Marketing Spend with Custom Media Attribution

Telstra Optimized Digital Marketing Spend with Custom Media Attribution

Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.

Digital Targeting Segments for Business to Business

Digital Targeting Segments for Business to Business

Segmentation Tips for Credit Unions

Segmentation Tips for Credit Unions

Firm Drives Omni-Channel Marketing - Case Study

Firm Drives Omni-Channel Marketing - Case Study

Equifax provides data-driven marketing solutions, helping firms reap unexpected benefits like leveraging data to build awareness and drive new business.

Gen X Households with High Total Income

Gen X Households with High Total Income

Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

For more information: visit us at www.equifax.com/DDM All rights reserved. © Equifax Inc. 2017

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