In today's shifting economic environment, as organizations navigate relationships with current customers while seeking new ones, understanding consumers’ financial picture is paramount. Household financial insights can help drive the core of your data-driven marketing strategies. Let us put our consumer financial expertise into action to help your business and your customers.
Partnering with Equifax, brokerage sales and marketing teams can think more strategically about how to grow...
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Segmentation Tips for Relevant Member-Centric Marketing
The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […] The post The Conference...
Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […] The post Checklist: Marketing Strategies for...
Online lending is an attractive opportunity for everyone from small-dollar lenders to specialty ﬁnanciers to retail businesses looking to expand online.
Marketing Measurement Drives Business Success - Forrester Report 2019.
Equifax study Wealth Trends 2019 has shed light on the growth in wealth and assets of US consumers since the recession and how they are invested.
Equifax study Wealth Trends 2019 has shed light on how the different lifestages of US consumers affect investing.
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Gain a Competitive Advantage with Portfolio Reviews The world has changed quite considerably in a short amount of time. The […] The post The Importance of Overall Portfolio Reviews appeared first...
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
Partnering with Equifax, brokerage sales and marketing teams can think more strategically about how to grow customer relationships, capture more assets, and generate new revenue streams.
Lenders - leverage unique credit/economic insights to fuel acquisition efforts, reach ideal customers through multiple channels, and identify areas of opportunity within your prospect base.
Wealth Trends annual “wealth census” report produced by Equifax using proprietary wealth data from the IXI Network. Report features national metrics on U.S. consumer investible assets.
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.