Mass Affluent: How Do They Spend and Where Do They Live?

Data-driven Marketing

This month, we decided to take a closer look at the Mass Affluent to learn more about how spending capacity differs amongst subsets of this income tier:

Mass Affluent: How Do They Spend and Where Do They Live?

Source: Economic Spectrum™

Note: Geographic regions above are areas with highest concentrations of households for each Economic Spectrum group, not areas with the highest total number of households


Mass Affluent Group Breakdown

The Mass Affluent income tier accounts for 17.8% of U.S. households. The spending category breakouts within this tier are:

  • Big Spenders: 4.5% of U.S. HHs
  • Moderate Spenders: 8.9% of U.S. HHs
  • Light Spenders: 4.3% of U.S. HHs


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The post Mass Affluent: How Do They Spend and Where Do They Live? appeared first on Equifax Data-driven Marketing.

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