Millionaires – Where Are They?

Data-driven Marketing

Many companies are interested in attracting more millionaires.

At IXI Services, we define millionaires as those with over $1 million in investable assets.  Where do these high asset consumers live?  Which communities have seen the highest increase in millionaires in the last year?

Counties with the Most Millionaires

Percent of millionaire households by county as of June 2012


Source: WealthComplete

Counties with the highest estimated percent increase in millionaires, June 2011 – June 2012

  • Norfolk County, MA
  • Nassau County, NY
  • Will County, IL
  • Marin County, CA
  • Montgomery County, MD
  • Marin County, CA ($112K)

Of the counties with the most millionaires, which markets have the highest estimated discretionary spending per household?

  • Westchester County, NY ($108K)
  • San Mateo County, CA ($104K)
  • Somerset County, NJ ($101K)
  • Fairfax County, VA ($99K)

Want to learn more?

Contact your account rep or click here.

The post Millionaires – Where Are They? appeared first on Equifax Data-driven Marketing.


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