Mobile Advertising Opinions – By Wealth Tier, Age, and Metro Region

Find your potential digital target audience just in time for summer.

Using data from the 2021 edition of the Equifax Wealth Trends report, we break down four common assumptions about the pandemic’s effect on household finances and explore whether they’re fact or fictio

Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.

Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...

WealthComplete HD provides household-level total deposit and total asset estimates without the use of protected-class demographics and offers enhanced precision in predicting total assets.

As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach

Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

Reaching the right audience online with wealth-based targeting

Custom addressable TV segments help achieve 500% lift in new account assets

How to use 3rd party estimated household financial measures without protected class demographics

This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly […] The post Enhance Prescreen and Keep Lending appeared first on Equifax...

Financial insights, like consumer financial durability, can help you see important differences between consumers.

Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

What demographic data doesn’t reveal about consumers — and what financial durability does

It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...