Retailers can leverage actionable segmentation data and market more effectively to your customers. Hear Best Practices in this IXI Services podcast. IXI‘s recent webinar discussed ways that retailers can work towards improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “retail nirvana” is not impossible, nor does it need to be a costly endeavor. Rather, implementing a syndicated segmentation framework to leverage in-house and third-party data can help greatly. Many Equifax clients have used syndicated segmentation frameworks to help implement best practices, overcome departmental silos and better utilize their internal data. The full webinar is available at: http://resources.ixicorp.com/videos-webinars-podcasts-2/reaching-for-retail-nirvana-better-leverage-data-to-engage-your-most-valuable-shoppers
Millennials have been a marketing obsession for several years now as the generation develops into a larger ...
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.
Improve your customer acquisition campaigns with consumer financial data and digital solutions.
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.
Financial institutions turn to Equifax for personalized and targeted email campaigns.
Compliance-friendly audience segmentation for IXI Network members.
Turn to Equifax for personalized, targeted email campaigns for Prescreen
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
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Minimize fraud losses due to synthetic identity accounts
Use Equifax Digital Targeting Segments to reach online audiences as they prepare for the upcoming school year.
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
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