Post-Recession Income Trends

Data-driven Marketing

Wondering which regions are recovering from the recession?  Or, which ones are still feeling the

The map below shows regional shifts in average estimated household income, including income from investments:


Source: Income360

Estimate of income from investments plus wage income

These changes are the result of many factors including:

  • Migration of households into and out of the ZIP codes
  • Increases or decreases in unemployment
  • State foreclosure rates and policies

Key Insights

San Antonio and San Francisco appear to have the same drop.  How is that possible?

  • This map only depicts percent change, not where the region started out.  It also takes into account estimated lost income from investments in addition to income from wages.
  • So, even if two regions both have 10% growth, one could have gone from $30,000 average estimated income in 2007 to $33,000 in 2011 and the other could have gone from $145,000 to $159,000.

Michigan and Ohio look very green.  Why?

  • Many communities within these states had already experienced drastic income losses and population declines prior to June of 2007.  Unemployment and strained industries were already hitting these regions pre-recession.
  • For example, in 2007 Ohio’s unemployment rate was 1% higher than the U.S. average while is it 0.9% lower than the national rate today.

Income has dropped more sharply in California than in Florida.  Why?

  • Florida has a strong retirement population with fixed incomes and a longer foreclosure process than in California so, on average, income decreases have been less severe.

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