Retail Store Planning Use Case

Retail marketers and real estate planners can use insights on household economics
and market potential, in conjunction with their internal data, to better help identify
high-potential customers and prospects for marketing efforts. 
 
By using economic insights from Equifax, retailers can better narrow their target audience, help improve marketing campaign efficiency, and better gauge sales potential for new stores. 

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Consumer Insights for Retail Loyalty Case Study
Consumer Insights for Retail Loyalty Case Study

Consumer insights for retail loyalty and data-driven marketing.

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Economic Cohorts brochure
Economic Cohorts brochure

Economic Cohorts - Segment Households by What Matters Most – a View of Household Economics.

600+ Digital Targeting Segments

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