Spotlight on Frequent Travelers

Data-driven Marketing

Just because someone likes to travel often, it doesn’t mean they enjoy the same types of travel destinations and activities as fellow frequent travelers.

This month, we’ve profiled two of our Economic Cohorts clusters who are most likely to travel:

Spotlight on Frequent Travelers

Source: Economic Cohorts® and data provided by Gfk MRI

Travelling Companion Preferences

  • Solid Foundation: Empty Nesters: Prefer to travel with friends
  • Confident Futures: Young City Singles: Tend to travel alone or with friends


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