States with Deposit Balances on the Rise

Data-driven Marketing

Deposit accounts represent an important cornerstone in many banks’ relationships with their customers.
This month we wanted to take a look at the states with the highest estimated average deposit balances per household (left) and states with the greatest increases in deposit balances over the past three years (right). The states listed on the right are ones that banks should be paying extra attention to today as their household deposit balances are on an upward trajectory.

States with Deposit Balances on the Rise

Source: MarketMix™

County Spotlight

For each top-5 state for deposit growth over the last three years, which county within each state has the highest estimated average household deposit balances?

  • Gallatin County, MT ($88,880)
  • Douglas County, NE ($113,145)
  • Lafayette Parish, LA ($80,993)
  • Somerset County, NJ ($198,068)
  • Hennepin County, MN ($ 136,875)

 

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The post States with Deposit Balances on the Rise appeared first on Equifax Data-driven Marketing.

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