Surpassing Online CPA Goals with Financial and Economic Based Audience Targeting

A firm that helps consumers manage their finances decreased the CPA of its online ad campaign by using our digital financial and economic measures to better target qualified prospects.

By using our digital solutions to identify and target qualified prospects for its online ad campaign, the firm was able to:

  • Narrow the target audience by over 53%
  • Decrease the CPA by 62% compared to a previous campaign with the same goal
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The Foundation of IXI Data
The Foundation of IXI Data

Equifax and the foundation of IXI data.

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Closed-Loop Attribution
Closed-Loop Attribution

Determine key metrics and close the loop for attribution.

600+ Digital Targeting Segments

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