Upward Mobility Income Range Digital Targeting Segments

Upward Mobility Income Range Digital Targeting Segments can help online marketers find and reach consumers that have the potential to have higher incomes in the next three years.  While a consumer might not be ready for specific products and service offers today, Upward Mobility Income Range Digital Targeting Segments can help marketers connect online with consumers that could become profitable, long-term customers in the future.  

Built on proprietary economic data, marketers can use Upward Mobility Income Range Digital Targeting Segments to help version online ads and product offers based on consumers’ likely future income.  Credit card issuers, travel brands, financial marketers, and other companies can use the digital segments to better differentiate target segments and align their online messaging toward their possible best customers of tomorrow.   

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The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
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