Successful data-driven marketing is about expertly curating and managing data to more effectively orchestrate optimal customer experiences with the right customers. Look to Equifax for the next step in data-driven marketing enablement solutions that help you drive profitable growth. We help you enhance, synthesize and activate customer data, turn complex insights into an understanding of customer needs, personalize the customer experience with the right messages in the right channels, and meaningfully measure performance to optimize marketing spend and customer value. Equifax is your ally in increasing Marketing ROI and helping ensure you’re building profitable relationships with the right customers and increasing customer engagement and loyalty.
Most Recent Videos
1:43See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.
0:24Check out the opportunities for dealers now and heading into 2019...and how Equifax can help dealers sell more cars and improve the consumer experience. equifax.com/automotive
1:37See what type of fraud is prevalent is dealerships now...and how Equifax can help. equifax.com/automotive
0:26Check out some challengesand opportunities auto dealers are facing as we go into 2019...and how Equifax can help dealers sell more cars and improve the car buying journey! equifax.com/automotive
22:36Hear from the inventors of NeuroDecision® Technology about how they created a regulatory compliant machine learning technique that blends the best characteristics of traditional models—explainable res
1:00:09Deputy Chief economist Gunnar Blix delivers insights that can help drive strategic growth at your organization.
6:17Wondering if the Work Opportunity Tax Credit is a right fit for your business? Not sure you hire WOTC eligible employees? You may not know it yet, but you likely already hire individuals that qualify
0:44In partnership with Aite Group, Equifax conducted research about current fraud trends at U.S. financial institutions. Ken Allen, SVP of Identity and Fraud at Equifax, took some time to discuss the t
2:34Forget everything you thought you knew about big data and analytics. Equifax Ignite™ is a revolutionary portfolio of premier data and advanced analytics solutions designed to securely support the fu
12:01Traditional neural networks are typically “black boxes”, with the inability to explain the modeling outcome. NeuroDecision uses neural networks to evaluate risk predictions, while providing reason cod
8:30Retailers can leverage actionable segmentation data and market more effectively to your customers. Hear Best Practices in this IXI Services podcast. IXI‘s recent webinar discussed ways that retailer
15:15This podcast presents ways for restaurants to leverage their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Real-world examples of Best Practices are hig
59:02IXI‘s recent webinar discussed ways that retailers can work towards improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “retail nirvana” is n
56:54Better leverage your in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. This webinar presents ways Equifax can help c
1:00:10This webinar presents ways for restaurants to leverage their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Equifax can help clients take advantage of th
1:24Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on various segmentation schemas to identify key members, but had not achieved desired results. Plus
2:04It used to be that retail banks had a pretty clear view of customer needs and how to meet them. But technology and regulation have bred a chaotic, new environment. Equifax has a long history of helpin
1:11Get a sneak preview of FORUM 2015, Equifax Workforce Solutions' exclusive client event for HR, payroll and tax professionals. Explore the latest trends and insights on topics like immigration reform,