Work more Effectively with Marketing Stakeholders

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. Insights and reports can improve forecasting, planning and budgeting.

OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty.

More information on OptimaHub Marketing Attribution

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Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax
Incorporate a Wide Variety of Touchpoints with OptimaHub from Equifax

OptimaHub can help marketers understand what touchpoints are helping to drive conversions and sales and whi...

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OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior
OptimaHub - Attribution Modeling that Accounts for Chaotic Consumer Behavior

Using advanced Hidden Markov Modeling, OptimaHub helps organizations understand the chaotic customer purcha...